《2026年全球数字化营销报告》（英）-700页

The findings published in this report use the latest data available at the time of production. This may include revised figures for historical data points that were not available when we produced previous reports in the Global Digital Reports series. From time to time, we may also change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published in this report may not correlate with findings published in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend using the values published in this report, rather than trying to recalculate such values using data from previous reports. When we’re aware of the potential for historical mismatches, we include a note on comparability in the footnotes of each relevant slide. Where we include such advisories, or where we report values for change over time as “[N/A]”, the most recent data do not correlate with the equivalent data point(s) published in previous reports, so we strongly advise readers not to compare these figures with equivalents published in previous reports. In particular, the social media platforms featured in this report regularly revise the figures that they report for advertising reach, and this may result in the latest numbers appearing to be lower than the values for the same data points published in our previous reports. However, these revisions do not necessarily imply any change in the active use of these platforms, and should not be interpreted as such. Furthermore, in addition to changes in data sources and calculations,please note that the figures we publish for “social media user identities” may not represent unique individuals. This is because some individuals may manage multiple social media accounts,and because some social media accounts may represent ‘non-human’ entities (e.g. businesses,animals, music groups, etc.). As a result, the figures we publish for social media user identities may exceed the figures that we publish for total population or for individuals using the internet,but such anomalies do not represent mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.